Association Leaders and the Analytical Mindset
February 1 @ 1:10 pm - 2:00 pm EST
Creating a culture that embraces the analytical mindset (the ability to ask questions and communicate about data) will be one of the most important things association leaders can do in the next decade. An analytical mindset means understanding the context – the business environment and its culture, processes, strategies and tactics – in order to make good decisions. Recognizing that data is a business asset and not the sole responsibility of IT is a key first step. The next step is for leadership to model the behavior of using data to make decisions. Association leaders today have more decisions to make and less time to make them. By understanding the stories in our data, we can make decisions with confidence and shape the future – for both our association and our career.
Debbie King, CEO – Association Analytics
Nicholas B. Hussong, Test Administration Manager – American Dental Association
Julie Sciullo, COO – Association Analytics
The SmartTech Conference is custom-built for association professionals looking to use technology and data more efficiently to increase revenue, drive membership and adapt to today’s changing business environment. You may not know it, but you likely already have the data you need to drive your organization’s success. What you need is a roadmap to allow you to leverage that data for growth.
- Connect with fellow association and industry thought leaders and:
- Return to your organization with a technology roadmap to drive revenue and member engagement
- Learn how to access, understand and leverage existing data for a clearer outlook of your members’ and customers’ preferences
- Gain knowledge to accelerate your organization’s digital transformation in order to stay ahead of your competition.