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Storytelling with Data: Use Data Visualization for Powerful Communication

November 18, 2017 @ 1:30 pm - November 20, 2017 @ 2:30 pm EST

Service Club Leaders Conference – Cincinnati, OH November 16-18, 2017

Thinking is slow. Seeing is fast. Today we have more data than ever – yet we have less information. We yearn for an easy to way to understand data quickly. Enter the era of data visualization! In today’s world, one of the most powerful ways to communicate is to use data visualizations to tell a story. We can evoke feelings and emotions that will inspire people to take action.

The human brain processes images 3X faster than text, and our brains are great at subtle pattern detection, and interpretation of meaning. We process the visual field at once, which is how we can spot trends and outliers very quickly. In the evolution of man this essential for our survival. We had to spot the flicker of a leaf that could spell danger, we had to notice a change in our environment that could mean disaster. This is why data visualization is so important as a way to quickly understand data. It plays to our brain’s most primal natural strength with pattern detection.

It’s been said that a picture is worth a thousand numbers. So what is it exactly about visual images that make data so much easier to understand? It’s our ability to quickly see the most important information and to detect relationships. Pictures and colors allow us to take mental shortcuts. We understand the red stop sign and the yellow warning symbols even before reading the words. Visualization allows us to see important correlations quickly without getting lost in the details. Visual patterns surface quickly and visualization is dense – many data points presented in a small space. Both of these characteristics increase the speed at which understanding occurs and decisions can be made.

Join us for this fast paced and energetic session to learn about the art and science of storytelling with data and the tools anyone can use today to create powerful visualizations.

Debbie King, CEO – Association Analytics

Soroptimist International of the Americas and Zonta International are thrilled to host the 58th Annual SCLC in “The Queen City”, Cincinnati USA, November 16-18, 2017.


November 18, 2017 @ 1:30 pm
November 20, 2017 @ 2:30 pm
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