Using Marketing and Analytics to Boost Meeting Registrations
May 23 @ 10:15 am - 11:00 am EDT
The Association for Financial Professionals set an ambitious goal to increase annual meeting registrations by 40% while decreasing costs. Doing what they’ve always done wasn’t going to cut it, so the marketing and data analytics teams began to think differently. While gleaning insights from their data, it became clear that dollars spent on marketing couldn’t really be attributed to the number of registrants. How would they increase registrations if they didn’t know what was working? In order to tackle the problem, a key partnership between marketing and analytics was forged which ultimately led to record-setting registration numbers. Come to this session to hear effective strategies that get marketing and analytics teams collaborating and to learn what specific questions should be asked of your collected data. You’ll walk away with key strategies that will open the door to transparency, actionable data and collaboration.
Julie Sciullo, CEO – Association Analytics
Galina Kozachenko, Director of Strategic Data Analytics – Association for Financial Professionals
ASAE’s Marketing, Membership & Communications Conference (MMCC) gives association and nonprofit professionals the insights necessary to take their marcomm and membership strategies to new heights. Learn the latest in engagement, technology, and trends from industry innovators. Learn More